3 Reasons to Benchmark Your Online Marketing
Why benchmark your online marketing activities? It’s a fairly simple question and there are a few compelling reasons why every organisation should take the time to regularly benchmark what they are...
View ArticleComplaints on Facebook – does it matter how you respond? Or if you respond?
Social media is a great vehicle for companies to communicate with their customers and prospects. There are a number of companies using social media really well, and perhaps many more not using it at...
View ArticleIs Online Retail A Threat Or Opportunity To Retailers?
A recent article by The Sydney Morning Herald cited a retail industry body claiming that 88,000 jobs would be lost in the retail sector if the government did not levy GST on all goods bought online...
View ArticleFree Delivery at Myer – is it too little too late?
Myer today announced that it is offering free shipping for online orders. According to the news.com.au report, currently $5million is spent on the Myer website annually, and there are ambitions to...
View ArticleThe 7 Core Principles Of Ethical Marketing
One charge that is often laid at the doors of businesses, is that their marketing and selling tactics are unethical, and in extreme cases, they can be accused of outright lies. This can mean that...
View ArticleFive Techniques for Dealing with Age Discrimination
Although racism and sexual discrimination are the two forms of discrimination we see in the news most often, age discrimination is actually a huge problem throughout Australia. It happens to people in...
View ArticleGoogle Adwords Statistics and Best Practice
Google is so much part of our everyday lives that it makes sense that businesses advertise on it to find new customers. Whether it’s gigantic multinationals or local tradespeople, Google’s search...
View ArticleWhen Is It Appropriate For A Business To Conduct Drug Tests On Its Employees
Each individual business will have its terms of employment and for those companies that have policies relating to drug use, there are likely to be references to when it is entitled to require its...
View Article5 Reasons Cloud Hosting Can Improve Your Rankings On Google
Cloud hosting is one of the newer terms you may have heard being referred to by an SEO consultant when discussing how to optimise your website for better rankings. Now, this does not mean your website...
View Article7 Blogging Mistakes Lawyers Must Avoid
If you ask digital marketing experts what they regard as the essential elements of a campaign that would work for a local law firm, the vast majority will state “having a blog”. Blogs have been around...
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